I Have A Disruption to Sell You
My latest missive on Quartz is a meditation on the word "disrupt," a verb which seems to have lost its way. In the frenzy of many self-styled entrepreneurs to appeal to potential funders, disruption is now positioned as the highest mission of a business, sparking a search for all things that can be done cheaper, faster, more cleverly, and above all, from a mobile device. Disruption for disruption's sake is now fetishized—and increasingly divorced from creation of real, sustainable value. Beer pong in Bonobos. I'd like to see more disruption focus on things a little lower on Maslow's hierarchy.
Comments always welcomed.