Our Capabilities

Changeist is invested in designing and refining a broad spectrum of research approaches, including futures-based methodologies (including scenarios, personas, roadmapping), quantitative studies, focus groups, in-home interviews, ethnographic research, innovation workshops, market and consumer group profiling, and custom desk research to uncover important indicators of change.

We have deep global experience in direct, on-site research into markets and cultures in North and South America, Europe, Asia. We are experts at creating face-to-face experiences for diverse clients with consumer and business cultures. These are fueled by our multilingual team and active international network of experts, observers and cultural bases on the ground, around the world. The result is a strong platform to supply clients with current, actionable insights about change. 

Research

The foundation of our work is built on intensive, ongoing research to provide grounded evidence of change and its impacts. Here is a sample of our capabilities:

Download information about our capabilities.Focused Scanning — We help focus and systematize collection of emerging evidence of change in important markets and areas for your business. We use our experience and “radar” to help you sort through the noise to understand what is important now and how it connects to your future.

Observational Research — We are your expert eyes, ears and feet on the ground, venturing into new markets, embedding ourselves within cultures or markets and attending important events to bring you an unfiltered view of what’s important and where we're headed.

Innovation Scouting — Our ongoing scanning, travels and research bring us into contact with an array of interesting and potentially disruptive innovations in products, services, technologies and behaviors. We can feed you a steady flow of innovation intelligence to keep you one step ahead of change. Find out more.

Consulting

We create unique, collaborative approaches to apply our knowledge and insights to identify potential barriers and uncover new markets for you. Our approaches are collaborative and often include and experiential component. A sample of our offerings includes:

Ethnographic Futures — Small groups or teams can spend one or several days getting first-hand exposure to important innovations, trends, local consumers, products and services, new landscapes and experts. Our ethnographic futures teams, made of global specialists and local cultural experts, can design and guide these explorations and immersions, in conjunction with preparatory front-end workshops and guided de-briefs and ideation sessions, to bring rich field insights into the strategic planning process. Find out more.

Opportunity Workshops — For deeper insights, we take an intensive, horizontal view of markets, trends and consumers to identify six to 12 important strategic areas that will impact your business in the next 3-10 years. The end product is an identification and prioritization of new opportunity areas.

Roadmaps — To see a whole market or region unfold in context, we take a multi-segment view of the next 5-10 years; identifying important phases and themes, business and design implications and establishing actions to take advantage of new opportunities.

Events and Networks

Exchanging new ideas is critical to what we do. We provide venues and linkages for cross-industry exchange of insights, experiences and points of view, either in a public forum, or custom-designed to dive to the heart of the question at hand.

Bright Minds — Changeist encourages meaningful, valuable exchanges of insight, experience, knowledge and points of view through face-to-face forums as well as expert networks. These include:

• One-off custom events designed for your company
• Open workshops for industry groups
• Collaborative social networks

Expert Networks — We can bring together experts to provide you collective knowledge and insight about:

• Upcoming trends
• Technology developments
• Emerging innovations
• Consumer behaviors

Contact us to find out more about what we can do, and how we can develop a tailored solution to help you drive better futures.