Scott Smith

Founder and Managing Partner

Scott Smith is the founder of Changeist, where he leads strategy, research and design activities. His work is built on over 20 years’ experience tracking social, cultural, technological and economic trends, and combines grounded research with narrative design to explore the unanticipated. 

Before founding Changeist, Scott served as director of research applications at Social Technologies, a futures and innovation consultancy. While there, he developed new practice methods in foresight, and lead visioning around consumer behavior and emerging technologies. Prior to this, he spent a decade leading start-up research and consulting teams for international technology research firms in New York City, Washington, DC, and London. He has mapped possible futures for public- and private-sector strategy, design and R&D teams worldwide, including UNICEF, Nokia, Ford, Barilla and Proctor & Gamble.

Scott leads partnerships with a range of institutions and groups on public projects which explore interesting facets of innovation, foresight, design and culture. This work includes collaborations with Superflux, Near Future Laboratory, FutureEverything, Demos Helsinki, and Lighthouse Studio.  In addition, Scott serves as an Advisor with London-based Anthemis Group, and he has been an expert consultant to international research companies, including ?WhatIf!, and GfK. He has also supported scenario development for the Museum of the Future 2016 developed by the Prime Minister's Office of the UAE.

Scott has been deeply involved in foresight and innovation education, first as co-developer, lead instructor and advisor for the Futures Institute at the Duke University TIP program, and currently as programme coordinator and lead lecturer in futures, innovation and design at IED Barcelona. He was also a 2015 visiting lecturer at the School of International Futures (SoIF) in the UK.

On the public side, Scott is also a commentary writer for Quartz and a contributor to How We Get to Next, WIRED UK and HOLO. He has guest lectured at the RCA in London, and has been a returning speaker at LIFT and FutureEverything, spoken at SXSW, EPIC, and The Next Web. He also designed and led an innovation lab for FutureEverything in fall 2015 in Singapore.

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Susan Cox-Smith

Partner, Creative Strategist

Susan Cox-Smith is a partner and lead creative strategist at Changeist, and brings over 20 years of combined experience as a designer, art director, producer, writer and editor. She leads Changeist’s design for immersive experiences about the future, and oversees experience design for new futures tools for workshops, education and group collaboration. She also manages Changeist’s How to Future project, and is a contributor to Thingclash, an exploration of social friction and the Internet of Things.


Susan also researches trends around emerging technology and the future of human issues, including international development, health, work, sustainability, shelter, aging, families, education, and culture. She contributes to scanning, synthesis and development of strategic themes for design research, visual research into emerging design and communication themes,  and workshop facilitation.        

Susan has written for Medium and How We Get To Next on issues of gender, education, work and technology. Her recent projects have included work for a global NGO, competitive landscaping for health media, trends research and opportunity identification for pharma, fitness and wellness, co-led research and design for an investigation of personal data futures for a major global digital device maker, and research support for a project backed by the UK’s science, technology and arts foundation. She has post-graduate certificates from The Portfolio Center and New York University.

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Natalie D. Kane

Natalie Kane works as a researcher for Changeist, alongside additional responsibility as Curator & Editor for FutureEverything, an innovation and culture lab and festival in Manchester. As a curator, writer and researcher exploring the intersection of culture, futures, design and technology, she has a particular interest in the uses and abuses of personal data, ethics and innovation in wearable technologies and issues surrounding the Quantified Self, as well as an interest in the cultural and social impact of engineering.


She has written on engineering, culture and technology, and has worked with artists and technologists on projects surrounding open data, producing the second Data as Culture exhibition in partnership with the Open Data Institute, facilitating participation in the Pink Sheet Method, an experimental project on transparency in personal data and future scenarios in ‘data fracking’ presented at FutureEverything.

Natalie is also co-curator of the Haunted Machines conference, an ongoing research and curatorial project that reflects on narratives of magic and hauntings in our relationship to technology. She was previously Programme Assistant for Lighthouse, a UK cultural agency.

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Madeline Ashby

Photo credit: Kayleigh McCollum

Madeline Ashby has a Masters of Design from the Strategic Foresight & Innovation program at OCADU University in Toronto. She conducted workshops with groups like Engineers Without Borders Canada, United Way Canada, and the Ontario Media Development Corporation.

Madeline has developed science fiction prototypes for Intel Labs, the Institute for the Future, SciFutures, Nesta, Data & Society, the Atlantic Council, and others. She is also a science fiction novelist whose works include Vn, ID and Company Town) , and a columnist at the Ottawa Citizen. (Photo: Kayleigh McCollum)