Bringing Futures Closer

We help organisations and audiences grasp complex futures through the power of narrative. We mix grounded with fantastical, mundane with unexpected, hyper-real with visionary.

We research, curate and create experiences that stretch strategic thinking, materialise possibility and engage the public about what may be next.


Why you should work with us.


Our Work

While Changeist engages in a spectrum of activities around the future, from strategic advisory to creating expert networks, below are our three focus areas.


Research & Strategy

We are always searching for weak signals, trends, and driving forces to bring rich insights to the organisations and conversations we support. We apply sensemaking tools, develop scenarios, imagine stories and prototype new ways of experiencing possible futures for clients and partners.


Through How to Future workshops, intensives and custom studio courses and immersions, we put the tools of futures discovery and creation into the capable hands of organisations, teams and individuals. We've create learning experiences for dozens of cultures and contexts worldwide.


We engage audiences through writing, speaking, documentaries and experimental forms of media to stimulate conversations about possible futures. This includes designing new knowledge tools, platforms and experiences that bring futures to life, using foresight as a tool for communicating change.


Imagining the Future of the Gulf Region 

From our work over the past few years in the Gulf region, Changeist has distilled and packaged a set of macrotrends we expect to impact and shape the region over the next decade or more. 

Find out more.


Our Team

Lead by our partnership team below, Changeist is supported by talented futurists, strategists, writers, designers, curators and producers. Find out more about the broader team, and how to work with us here


Scott Smith - Managing Partner

A 25-year veteran of strategy, Scott leads Changeist's futures research and consulting. He also guides our new platforms and partnerships. 

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 Susan Cox-Smith - Partner

A multidisciplinary explorer, Susan makes Changeist's projects happen, and guides development of new collaborative concepts. 



Six Conversations About the Future

We sat down with a global fashion retailer to talk about the futures of globalisation, communication, experience, consumption, technology and work. 

Read more


Ideas & Observations


Listen to new episodes of Underfutures.

Available on Anchor, Spotify, Apple Podcasts, and other podcast platforms. Follow on Twitter @underfutures.


Upcoming Talks and Workshops

IMPACT 19: Market Research Association. Scott Smith will join a panel to discuss how foresight, scenarios, artefacts and speculative fiction can enrich our understanding of possible futures. More.

See past talks here

Recent Writing

"What Will Everyday Space Look Like?" — Scott Smith — Medium

"Speculative Humanitarian Futures" — Scott Smith — Medium

Changeist in the Media

"Beyond Survival Kits: Humanitarian Aid Is Going Wireless, Communal, And Autonomous" — Aarathi Krishnan — Fast Company

"Think Like a Futurist to Be Prepared for the Totally Unexpected" — Christopher Mims — Wall Street Journal

Our Quarterly Newsletter

Subscribe or see recent issues.  

Some of the organisations we’ve worked with include: 

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Contact Info

Phone: +31 6 5265 2000


Twitter: @changeist

Instagram: changeist



Visiting Address

A-Lab: Lab 101 / Overhoeksplein 2

1031 KS Amsterdam / The Netherlands


Postal Address


A-Lab: Lab 101 / Postbus 3322

1001 AC Amsterdam / The Netherlands



Changeist VOF is a Netherlands partnership.

Chamber of Commerce (KvK):  65729374

VAT (BTW) No: NL856234436B01

IBAN: NL24 INGB 0006 8919 23

Please consult our terms and conditions.


Directions to the Lab

We are now located in Amsterdam's A-Lab, the former Shell Great Laboratory, just a (free) 3-minute ferry ride away from Centraal Station, in Amsterdam's Noord neighborhood. Directions for driving and public transport can be found here.

Public transport/bike recommended.

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